Atomic Health

In development · Onboarding early partners

Bloodwork as a Service for the businesses your clients already trust.

Gyms, med spas, clinics, dietitians, chiropractors and coaches tell clients to “get your labs done” every day. Then the client leaves, and so does the revenue. Atomic Health is building the platform that lets them offer physician-ordered lab panels under their own brand, deliver clear results, and keep the relationship.

Become an early partner See the opportunity
  • $35.9BUS blood testing market, 20241
  • 81MUS gym members, 20256
  • 42,622US med spas8
Your Brand FitnessLab results · Foundational panel
Clinician reviewed

41 in range

5 to optimize

2 flagged for clinician

  • Vitamin D, 25-OHLow
  • FerritinOptimal
  • HbA1cIn range
  • ApoBElevated
Your protocol

3 nutrition, training & sleep recommendations · Review with your coach on Tue

Illustrative product concept with sample data. Not a real patient.

The problem

The gap between “get your labs done” and actually getting them done.

Health businesses own the trust, the frequency and the conversation. What they don't have is a way to order a test, a lab to run it, or a compliant way to explain the results. So the recommendation goes nowhere.

  1. 1

    Recommend

    A coach, clinician or spa provider suggests bloodwork to a client they see every week.

  2. 2

    Refer out

    The client is told to ask their doctor or try a consumer app. Weeks pass. Many never test.

  3. 3

    Lose it

    Any results arrive as a PDF nobody can act on, under someone else's brand. The business earns nothing.

55%of US chiropractors never order labs from an outside facility…
78%…yet give patients nutrition and diet recommendations weekly or daily.11

The same pattern shows up across fitness, aesthetics and nutrition. The advice is already being given, but nothing makes it measurable.

Why they can't fix it themselves

  • Ordering authority. Most panels need a licensed clinician to order them. A gym can't open a lab account.
  • State-by-state rules. Direct-access testing, corporate-practice and fee rules vary by state.
  • Logistics. Draw sites, kits, results normalization and secure delivery are an operations job.
  • Interpretation. Clients want to know what to do. That takes clinician oversight, not a PDF.

Market opportunity

A proven cash-pay category with no turnkey channel for local health businesses.

Consumers already pay out of pocket for bloodwork, and the largest labs and best-funded startups are growing fast. The US direct-to-consumer lab segment alone is estimated at $1.2B–$2.8B for 2025.25,26 But the businesses with the most client trust are still on the sidelines.

$35.9B → $71.4B

US blood testing market, 2024 to 2033 (projected), ~8.1% annual growth.1

~$250M, +20%

Quest Diagnostics' consumer-initiated testing revenue in 2025. Its direct storefront grew ~35% to a ~$100M run rate.2

$2.5B

Function Health valuation (Nov 2025 Series B), followed by $450M growth financing in Jul 2026. Members have completed 100M+ lab tests.3,4,5

27%

of US patients have pursued a blood test without a doctor's recommendation. 89% are interested in tests that predict health risk.12

81M

Americans belonged to a fitness facility in 2025, a record, across ~55,300 US locations.6,7

54%

of US med spas offered GLP-1 weight-loss treatment as of Aug 2025, programs that typically begin with baseline labs.10

Atomic Health estimate

≈ $3.2B a year in panel sales could flow through businesses that can't offer labs today.

Base case across six channels: gyms, med spas, functional medicine, dietitians, chiropractors and employer wellness. The range is $1.3B to $7.4B. At a 30% partner share, that's roughly $1B a year in revenue those businesses are missing.

Gyms
≈ $1.0B
Employer wellness
≈ $1.2B
Chiropractors
≈ $0.37B
Med spas
≈ $0.29B
Dietitians
≈ $0.20B
Functional medicine
≈ $0.20B

Estimate, not a forecast. It multiplies sourced counts of businesses and clients6,8,11,19–22 by our assumptions: client adoption rates, one $249 panel per client per year ($149 for employers), and a 30% partner share. Panel price is chosen from current cash-pay list prices of $99–$405.23,24 Personal-training clients overlap with gym members and are excluded. The full methodology is available on request.

What's it worth to one business?

Try the math for a single location. The defaults are an average US gym: ~1,465 members per location, derived from 81M members across ~55,300 locations.6,7

73 panels / yr $18,239 panel sales $5,472 to the business

Illustrative estimate only. Not a projection or a guarantee. Partner economics will be structured with healthcare counsel to fit each state's rules.

How it works

Five layers, one partner-branded experience.

Atomic Health handles the regulated, operational work in the background. The partner's brand stays in front, the way a payments processor sits behind a checkout.

  1. 01

    Order

    The partner picks a panel: foundational, performance, metabolic, hormone or women's health. An independent physician network reviews and places each order.

  2. 02

    Fulfill

    CLIA-certified partner labs run the tests through national draw sites, with at-home options where they're analytically valid.

  3. 03

    Deliver

    Results arrive normalized and in the partner's brand, with trends across draws. Critical values escalate to the covering clinician.

  4. 04

    Advise

    AI-assisted protocols map results to nutrition, training, sleep and supplement guidance, all under clinician review. Decision support only, never diagnosis.

  5. 05

    Monetize

    The partner earns on every panel and can add follow-up consults, memberships and protocol-based programs.

Who it serves

Built for the businesses that already have the relationship.

Gyms & studios

Turn “know your numbers” into a premium tier that trainers can program against.

81M members, ~55,300 locations6,7

Med spas & wellness clinics

Baseline and follow-up labs for weight-loss, hormone and IV programs, kept in-house.

42,622 US med spas; 97% single-location8,9

Functional & integrative practices

A better ordering and client-education workflow, with the economics staying in the practice.

103,800+ clinicians trained by IFM since 1991 (global)22

Dietitians & nutritionists

Biomarker-backed plans without needing ordering privileges or a referring physician.

90,900 US jobs (2024)19

Chiropractors

Measure the nutrition and wellness advice that's already part of the visit.

57,200 US chiropractors; 55% never order outside labs20,11

Trainers & coaches

Role-appropriate, client-friendly reports and talking points. No diagnosing required.

22.6% of gym members used a personal trainer in 202427

Employer wellness

Turnkey biomarker screening for the many employers that don't offer it yet.

Only 22% of firms with 10–199 workers offer biometric screening21

Supplement & digital health brands

A compliant lab-and-protocol layer under your own product. Planned for after the core partner launch.

Roadmap

Business model

Asset-light infrastructure that earns when partners do.

Labs, analyzers and phlebotomists already exist. Atomic Health is the software, partner network and protocol layer on top, so revenue grows with every partner location and every repeat draw.

  • Per-panel platform fee

    A take-rate on each completed panel, with the partner's share built in.

  • Partner software

    A branded client portal, staff seats, panel catalog and payouts for each location.

  • Protocol memberships

    Recurring tracking and updated guidance between draws, shared with the partner.

  • Commerce attach

    Follow-up panels, specialty tests and compliant supplement protocols.

Why now

Every piece is finally in place except the channel.

Cash-pay labs went mainstream

The largest US lab says consumer testing grew more than 20% in 2025, with a margin above its corporate average.2

The category is proven

Function reached a $2.5B valuation. WHOOP added clinician-reviewed labs and raised at $10.1B.3,13,14

The pipes exist

Lab APIs like Junction and practitioner platforms like Fullscript/Rupa show the infrastructure demand is real. The commercial layer for local businesses is still missing.15,16

AI makes guidance scalable

Clinician-reviewed, AI-assisted protocols can turn results into action at a cost a local business can afford. Wearables are 2026's #1 fitness trend.17

Partners are already reaching for it

Equinox subsidizes Function memberships for its members.18 Most of the market can't strike a deal like that.

Consumers are asking

Patients increasingly request tests on their own and say they'd delay imaging over cost before bloodwork.12

Compliance by design

Physician‑ordered. Certified‑lab tested. Clinician‑reviewed.

  • Licensed ordering

    Every panel is ordered by an independent, licensed physician network, never by the partner.

  • Certified labs

    Testing happens only in CLIA-certified partner laboratories. Atomic Health is not a lab.

  • Clinician in the loop

    AI-assisted guidance is decision support, reviewed by clinicians, with flagged results escalated.

  • Role-based reports

    Each partner type sees what fits its scope. A trainer gets talking points, not a diagnosis.

  • Privacy first

    The platform is being designed around HIPAA-grade security, consent and minimum-necessary access.

  • State-aware

    Direct-access and partner-economics rules are handled state by state with healthcare counsel.

Where we are

In development. Onboarding early partners.

Atomic Health is a product of Atomic Wealth Holdings LLC, a Wyoming company formed in 2023. We're early, and we're building with a small group of founding partners who want to shape the product and launch first in their market.

Apply to be an early partner
  1. Now

    Design & partner discovery

    Working sessions with prospective partners, a partner console and results prototype, and physician and lab partnerships.

  2. Next

    Founding-partner pilot

    A first live panel with a small cohort of med spas, clinics and fitness operators.

  3. Then

    Scale the network

    More verticals, multi-location operators, protocol memberships and employer programs.

Your clients already want their labs. Let's make it your product.

Health business owners, clinicians, investors and lab or physician-network partners: we'd like to hear from you.

Become an early partner Investor inquiries

[email protected]

Sources

Third-party companies are named for market context only. Atomic Health has no affiliation with them, and no partnership with them is implied. Figures are as reported by each source on the date shown. Sources accessed Oct 2026.

  1. Grand View Research, U.S. Blood Testing Market Report (2024 base year, forecast 2025–2033). grandviewresearch.com
  2. Quest Diagnostics, Q4 2025 earnings call, Feb 10, 2026 (transcript). fool.com
  3. TechCrunch, “Function Health raises $298M Series B at $2.5B valuation,” Nov 19, 2025. techcrunch.com
  4. PR Newswire, “Function Secures $450 Million Growth Financing from General Catalyst's Customer Value Fund,” Jul 30, 2026. prnewswire.com
  5. MedCity News, “Why General Catalyst Is Betting $450M on Function Health's Preventive Care Push,” Jul 31, 2026. medcitynews.com
  6. Health & Fitness Association, “81 Million Americans Were Members of a Fitness Facility in 2025,” Apr 9, 2026. healthandfitness.org
  7. HFA 2026 Global Report: United States (location count via JD Dunham & Associates). healthandfitnessbusiness.org
  8. Orbital, US med spa directory (42,622 businesses), 2026. withorbital.com
  9. Orbital, “How big is the medical spa market in the US and Canada? 2026 data,” May 22, 2026 (97% single-location, US and Canada). withorbital.com
  10. Qsight (Guidepoint), “Aesthetic Practices Sustain GLP-1,” Sep 2025. qsight.guidepoint.com
  11. National Board of Chiropractic Examiners, Practice Analysis of Chiropractic 2025, Table 6.2 (n=3,876). nbce.org
  12. Siemens Healthineers / YouGov, national patient testing survey (n=1,000; fielded Jun 2025), released Jan 7, 2026. globenewswire.com
  13. TechCrunch, “Whoop's valuation just tripled to $10 billion,” Mar 31, 2026. techcrunch.com
  14. Quest Diagnostics newsroom, “WHOOP Launches Clinician-Reviewed Advanced Labs,” Sep 30, 2025. questdiagnostics.com
  15. TechCrunch, “Junction, an API to link health wearables with labs, raises $18M,” Mar 11, 2025. techcrunch.com
  16. Fullscript, “Fullscript Acquires Rupa Health,” Oct 2024. fullscript.com
  17. American College of Sports Medicine, “Top Fitness Trends for 2026.” acsm.org
  18. PR Newswire, “Equinox Expands Partnership with Function,” Dec 9, 2025. prnewswire.com
  19. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Dietitians and Nutritionists (2024 employment). bls.gov
  20. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Chiropractors (2024 employment). bls.gov
  21. KFF, 2025 Employer Health Benefits Survey. kff.org
  22. Institute for Functional Medicine, 2025 Impact Report. ifm.org
  23. Labcorp OnDemand, health panel list prices ($99–$399). ondemand.labcorp.com
  24. Quest, Elite Health Profile list price ($399 + $6 physician fee). questhealth.com
  25. Precedence Research, US Direct-to-Consumer Laboratory Testing Market. precedenceresearch.com
  26. Straits Research, US Direct-to-Consumer Laboratory Testing Market. straitsresearch.com
  27. Health & Fitness Association, “How 77 Million Fitness Members Work Out,” Oct 30, 2025. healthandfitness.org